AMIDA
AMIDA
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ABOUT AMIDA
AMIDA is a Swiss brand and movement manufacturer founded in 1925 in Granges, which later moved to Montreux before collapsing in 1979 due to the quartz crisis. At its peak, AMIDA employed just over 300 people. At Baselworld in March 1976, in the midst of the quartz revolution and the advent of LCD electronic watches, AMIDA introduced a mechanical model with a digital display: the Digitrend.
A singular watch, combining two patents: one for its jumping-hour movement, the other for its refraction display using a prism. Also known as the "drivers watch", this watch was a direct inspiration for several independent brands in the 2010s.
Nearly five decades after shocking Basel show with the first mechanical “casquette” driver’s watch, AMIDA is back.
It's still Swiss-made, still rebelliously innovative, and still convinced that every great leap forward begins with a stubbornly creative idea.
“Creative minds have the power to change the world”
We believe that creativity is not a luxury, but a necessity. It's the driving force behind every breakthrough, every innovation, and every moment of inspiration. Our brand is dedicated to unleashing the full potential of each single visionary mind, empowering them to challenge convention, defy expectations, and rewrite the rules of what's possible.
THE AMIDA TEAM
GET IN TOUCH WITH OUR TEAM.
For availability, pricing, or additional details about Amida timepieces, please contact our team or submit the inquiry form.