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ABOUT
We have been passionate since 2015 about what this iconic model represents, namely the retro-futuristic, space-age universe, automotive design and architecture from the 1950s to the 1970s. We are now devoted to redesigning the AMIDA brand with the idea of continuing its history through this fantasized vision of the past, where the future was synonymous with a better world.
Naturally, we started to redesign an authentic version of the Digitrend, seeking to improve every detail while preserving the very essence of the product. First of all, we called on Johann Terretaz, a Swiss graphic designer and typographer. Then our friend and partner, Bruno Herbet, to design a new additional module for the jumping-hour display, compatible with a Soprod Newton automatic movement. Thanks to his background and previous experience as a watch engineer, he was able to find the equation that calculates the exact reflection for an optimal 90-degree display.
As for the rest of the design, Matthieu Allègre redesigned the whole piece; from the typography (based on the original), to the redesign of the case shape and finishes, the Alcantara strap, the steel bracelet, the case back graphics for this limited edition "Take Off" which is a nod to the very first AMIDA logo of 1925, to the imagination of a new packaging that will act as a display and decorative object inspired by the space and retrofuturist universe.
The AMIDA Crew
SPECIFICATIONS
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Jumping Hours and Sweeping Minutes
Automatic winding
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Caliber
Soprod NEWTON P092, Swiss automatic mechanical winding
Auxiliary Module
Jumping hour disc developed in-house module with 9 mechanical components and 6 screws. 2mm.
Jewels
23 rubies
Frequency
28,800 vph (4 Hz)
Power Reserve
44 hours
Movement Thickness
4.6mm
Finishes
Côtes de Genève, sandblasted, circular-grained skeletonized oscillating weight rhodium-plated finishes
Indications
Dual discs, for hours and minutes (LRD – Light Reflective Display)
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Materials
316L stainless steel, satin-brushed and polished with black DLC coating
Dimensions
Width 39.6 mm / Length 39 mm / Height 15.6 mm
Crystal Sapphire
Crystal reflective prism
Water Resistance
5 ATM (50 meters)
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Strap & Buckle
Charcoal Alcantara lined in orange calfskin and metal bracelet. Stainless steel buckle, 18mm
Lug Width
22mm
Weight
110 grams
GSG SKU / 500-00109
